College31 May 2026Illustrative sample

Referral Campaign Doubled Qualified MBA Leads for a B-School

Management institute (sample)

A referral campaign with configurable rewards turned current applicants into advocates.

Qualified leads: 2.1x
Cost per lead: −34%
Referral conversion: 18%
Payout accuracy: 100%

Overview

The institute wanted higher-intent leads for its flagship MBA.

Challenge

Paid campaigns delivered volume but poor lead quality.

Approach

We set up a referral campaign where rewards were released only after the referred student's application was verified.

Implementation

1Reward rule: bonus on verified referred application
2Referral links shared via WhatsApp and email
3Verification queue in the Rewards admin
4Weekly payout batches

Referral CampaignRewardsVerification

Screenshots

Campaign dashboard (illustrative mock-up)

Student-facing placement (illustrative mock-up)

Results

2.1x qualified leads
34% lower cost per lead
Rewards paid only on verified applications

“Paying only for verified applications made the programme easy to approve internally.”

Marketing Lead

Sample testimonial

Want results like these?

Talk to our partnerships team about campaigns for your institution.

Request a Demo

More case studies

+38%

Completion rate

24.6%

Reminder CTR

University29 Aug 2026

How a Partner University Lifted Application Completion by 38%

Kaveri Global University (fictional sample partner)

Problem: High drop-off between form starts and final submission in the last week of the cycle.
Solution: Application Promotion + automated reminder sequences for students who saved the form.

38% higher completion rate
2.4x click-through on reminders

Application PromotionDeadline RemindersFunda Calendar

Applications tracked

Missed deadlines

Student4 Aug 2026

From Confusion to SRCC: A First-Generation Student's Admission Journey

Student story (sample)

Problem: No family experience with CUET, CSAS or university-level registration.
Solution: Funda Match shortlist, tracker checklist and a College Shortlisting expert session.

12 applications tracked
0 missed deadlines

Funda MatchMy ApplicationsExpert Help

9,214

Registrations

61%

Live attendance

University10 Jul 2026

Webinar Promotion Brought 9,000 Engineering Aspirants to One Session

Private engineering university (sample)

Problem: Low awareness among JEE Main aspirants outside the home state.
Solution: Sponsored Webinar Promotion with Add-to-Calendar and post-webinar form nudges.

9,000+ registrations
61% live attendance

Webinar PromotionCalendarNotifications