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University29 Aug 2026Illustrative sample

How a Partner University Lifted Application Completion by 38%

Kaveri Global University (fictional sample partner)

A targeted Application Promotion campaign with deadline reminders reduced drop-offs between form start and submission.

Completion rate
+38%

vs previous cycle

Reminder CTR
24.6%
Cost per completion
−21%
Qualified applicants
4,120

Overview

The university wanted more completed applications from students who had already shown intent, rather than more top-of-funnel traffic.

Challenge

Analytics showed many students saved or started the form but never submitted, especially in the final week when the portal was busiest.

Approach

We combined a clearly labelled Application Promotion placement on Open Forms with a reminder sequence triggered only for students who had saved the form.

Implementation

  1. 1Sponsored placement on Open Forms and relevant college search results, labelled 'Sponsored'
  2. 2Three-step reminder sequence at 7, 3 and 1 day before deadline
  3. 3Document checklist nudges for students with missing uploads
  4. 4Weekly performance review with the admissions team
Application PromotionDeadline RemindersFunda Calendar

Screenshots

Campaign dashboard (illustrative mock-up)
Student-facing placement (illustrative mock-up)

Results

  • 38% higher completion rate
  • 2.4x click-through on reminders
  • 21% lower cost per completed application
“The reminders reached students at the exact moment they needed a nudge. Our last-week drop-off fell noticeably.”

Admissions Office

Sample testimonial

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